SPFL names Ladbrokes as sponsor in ₤ 4m deal

The Scottish Professional Football League (SPFL) has revealed that betting company Ladbrokes will be its main sponsor from next season.

The two-year offer, believed to be worth a little over ₤ 4m, consists of rights across all 4 leagues and 42 clubs.

While it did not expose any figures, Ladbrokes said the yohaig code bet9ja's welcome offer was the most significant of its kind in Scottish football.

The SPFL has actually lacked a sponsor considering that 2013 when the league was reorganized.

The Clydesdale Bank sponsored the Scottish Premier League up until its contract ended 2 years ago, electing not to renew the ₤ 2m-per-year offer.

Funds from that were divided in between 12 clubs.

The new offer will result in the Scotland's leagues become known as the Ladbrokes Premiership, Ladbrokes Championship, Ladbrokes League 1 and Ladbrokes League 2 at the start of the new season in August.

An "definitely thrilled" SPFL chief executive Neil Doncaster informed BBC Scotland: "It is the biggest single ever title sponsorship deal of this promotion code nature in Scotland in 125 years of the Scottish Football League.

"So it's hugely substantial, I think, financially.

"It's a deal across the whole of the SPFL - the first deal of its kind - and all 42 clubs will benefit through the ladder mechanism set out in the rules.

"On all those levels, I think it's fantastic news for all clubs in Scotland."

The new offer takes the total SPFL prize-money fund to ₤ 20m.

Next season's Premiership champions will receive an extra ₤ 268,000 as an outcome, with the Championship winners getting ₤ 45,000 more.

At the bottom end of the scale, the team finishing bottom of League Two will earn their club an additional ₤ 3,600.

"As much of a financial difference, there is a pride problem here," stated Doncaster.

"To have a league sponsored with a company like Ladbrokes - an extremely appreciated blue-chip UK business - who want to sit along with you and establish the game in Scotland is extremely substantial as well.

"It all matters and, if you talk with private clubs then I presume they'll see it slightly various ways.

"But, from our viewpoint, it's an bet9ja's welcome offer that benefits all 42 clubs and adds to the prestige of the league overall."

Doncaster knew that the SPFL had actually gotten some criticism for the years without a title sponsor.

"It has actually not been the yohaig code simplest time to head out and sell a title sponsorship," he stated.

"We are aware of some of the monetary concerns that have affected some of our member clubs over that duration.

"But the reality is that we have had a number of huge brand names who wanted to partner with us.

"We have had numerous deals over the period that we have actually turned down, however the clubs' position, which we think has actually been vindicated, was they wanted to wait on the best brand at the right cash."

Ladbrokes president Jim Mullen added: "We enjoy football so we are pleased to be dealing with the SPFL on among the very best opportunities in British sport."

Ashley desires ₤ 5m Rangers loan back

13 May 2015

Adam intends to win Scotland recall

Nel and Fife seek Solomons extension

12 May 2015